Vox Group, a leader in travel and cultural guiding solutions, including a strong presence at ITB Berlin and their debut at BTL

March 5, 2026 Traveller Times

Vox Group, a leader in travel and cultural guiding solutions, has announced significant activities for 2024–2026, including a strong presence at ITB Berlin and their debut at BTL (Bolsa de Turismo de Lisboa) in Portugal

Key 2024–2026 Highlights:

ITB Berlin 2024/2026: Vox Group celebrated the opening of a new Berlin office at ITB 2024. In 2026, they are recognized as “ITB Berlin Innovators” for their AI-powered, 50+ language live translation tool, VOX Aura.
BTL Lisbon Debut: Vox Group officially debuted at BTL, aiming to become a key provider for innovative travel solutions across Portugal.
Expansion: Beyond these trade shows, Vox Group is expanding its footprint with new operational offices (e.g., Marseille) and focusing on sustainable travel initiatives like e-bikes and pedestrian deliveries.

BTL – Better Tourism Lisbon Travel Market

Dates: February 25 – March 1, 2026
Location: FIL – Feira Internacional de Lisboa, Lisbon, Portugal
Vox Group Presence: Stand 5A58
Description: Vox Group is using BTL to strengthen its presence in the Portuguese market and scale partnerships across Iberia. The event serves as a platform for “pressure-testing” AI-driven hospitality and guiding solutions with regional industry leaders.
Website: BTL Official Site

ITB Berlin

Dates: March 3 – 5, 2026
Location: Berlin ExpoCenter City, Berlin, Germany
Vox Group Presence: Hall 25, Stand 326
Description: Recognized as part of the ITB Berlin Innovators 2026, Vox Group is celebrating its 25th anniversary at this event. The stand features live demonstrations of Vox Aura and meetings with executives from across Europe.
Website: ITB Berlin Official Site