The close and well-established ๐ณ๐ฟ๐ถ๐ฒ๐ป๐ฑ๐๐ต๐ถ๐ฝ ๐ฏ๐ฒ๐๐๐ฒ๐ฒ๐ป ๐๐ฒ๐ฟ๐บ๐ฎ๐ป๐ ๐ฎ๐ป๐ฑ ๐๐ฟ๐ฎ๐ป๐ฐ๐ฒ is also reflected in our ๐๐ผ๐๐ฟ๐ถ๐๐บ ๐ฐ๐ผ๐น๐น๐ฎ๐ฏ๐ผ๐ฟ๐ฎ๐๐ถ๐ผ๐ป.
Today I had the pleasure of meeting with Patrizia Soell and Frรฉdรฉric Meyer from our long-standing partner Atout France – The France Tourism Development Agency to formalise our cooperation agreement for 2026. ๐ค
The close and well-established ๐ณ๐ฟ๐ถ๐ฒ๐ป๐ฑ๐๐ต๐ถ๐ฝ ๐ฏ๐ฒ๐๐๐ฒ๐ฒ๐ป ๐๐ฒ๐ฟ๐บ๐ฎ๐ป๐ ๐ฎ๐ป๐ฑ ๐๐ฟ๐ฎ๐ป๐ฐ๐ฒ is also reflected in our ๐๐ผ๐๐ฟ๐ถ๐๐บ ๐ฐ๐ผ๐น๐น๐ฎ๐ฏ๐ผ๐ฟ๐ฎ๐๐ถ๐ผ๐ป. For many years, our organisations have ๐๐ผ๐ฟ๐ธ๐ฒ๐ฑ ๐ต๐ฎ๐ป๐ฑ ๐ถ๐ป ๐ต๐ฎ๐ป๐ฑ ๐๐ผ ๐ถ๐ป๐๐ฝ๐ถ๐ฟ๐ฒ ๐๐ฟ๐ฎ๐๐ฒ๐น๐น๐ฒ๐ฟ๐ย on both sides of the borderโ while also exchanging insights on trends, challenges and best practices in destination marketing.
๐ซ A hashtag#highlight of our cooperation in 2026: a ๐ท๐ผ๐ถ๐ป๐ ๐ถ๐ป๐ณ๐น๐๐ฒ๐ป๐ฐ๐ฒ๐ฟ ๐ฐ๐ฎ๐บ๐ฝ๐ฎ๐ถ๐ด๐ป by the hashtag#GermanNationalTouristBoard and hashtag#AtoutFrance, designed to engage a younger audience and spark curiosity to explore the neighbouring country. ๐คณ๐
France and Germany are ๐ธ๐ฒ๐ ๐๐ผ๐๐ฟ๐ฐ๐ฒ ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ ๐ณ๐ผ๐ฟ ๐ฒ๐ฎ๐ฐ๐ต ๐ผ๐๐ต๐ฒ๐ฟ. In 2025 alone, ๐ฏ.๐ณ ๐บ๐ถ๐น๐น๐ถ๐ผ๐ป ๐ผ๐๐ฒ๐ฟ๐ป๐ถ๐ด๐ต๐ ๐๐๐ฎ๐๐ ๐ฏ๐ ๐๐ฟ๐ฒ๐ป๐ฐ๐ต ๐๐ถ๐๐ถ๐๐ผ๐ฟ๐ were recorded in Germany. ๐๐
๐ฐ๐ฒ๐น๐น๐ฒ๐ป๐ ๐ฟ๐ฎ๐ถ๐น, ๐ฏ๐๐ ๐ฎ๐ป๐ฑ ๐ณ๐น๐ถ๐ด๐ต๐ ๐ฐ๐ผ๐ป๐ป๐ฒ๐ฐ๐๐ถ๐ผ๐ป๐ invite travellers to cross the border to discover the neighbouring country โ whether for city breaks, gastronomy and wine experiences, or cultural events and festivals.
At the same time, many overseas visitors combine France and Germany as part of their European journeys, experiencing the rich cultural diversity and unique character of both destinations in a single trip.
Hereโs to continuing our successful collaboration and inspiring travellers to explore both sides of the Rhine.
hashtag#GermanySimplyInspiring hashtag#Partnerships hashtag#IncomingTourism hashtag#FrancoGerman German National Tourist Board
Petra Hedorfer : CEO German National Tourist Board
M.Z.I. Dalton Zahir |ย Travellertimes Desk
