Tony Avilés : BARCELONA BECOMES THE CAPITAL OF SUSTAINABLE FASHION WITH SUSTAINABLE FASHION FEST 2026
Barcelona, May 14, 2026 – The “Ciudad Condal” prepares to host a new edition of the Sustainable Fashion Fest (SFF), which, following its recent celebration from May 7 to 9, has redefined the future of the textile industry. Organized by Leticia Rufin and her brilliant team of professionals, the event held at the emblematic Bastian Beach Club brought together international designers, technology experts, and business leaders with a common goal: to transform fashion through creativity and responsibility.
Over three intense days, this year’s edition stood out for its firm commitment to internationalization and technology. With a limited capacity of 1,000 attendees per day, the festival gathered brands and creators from Tanzania (Diana Magesa), Ukraine (G Stars Kids), America (Thembe Fashion), and India (Amaatras), alongside local talent such as Chelina Handmade or the disruptive S-N-E-K Fashion Art.
One of the most moving moments was the farewell of haute couture designer Jorge Terra, who presented his final collection of bridal gowns before retiring for health reasons, offering the public a unique opportunity to acquire exclusive pieces.
Technological innovation took center stage thanks to the European AI Fashion Week and the immersive platform Omniverse City, which connected the physical runway with global digital experiences. The professional congress addressed key issues such as the impact of Artificial Intelligence on circular fashion, European regulation, live shopping, and new B2B business opportunities, featuring renowned speakers like Javier Fernández Poyo or Vinyet Bravo.
“We don’t show trends here: we create possible futures,” states the organization led by Rufin, which also reserved space for leisure and networking with its SFF Nights, combining DJ sessions, exclusive dinners, and cocktails on the seafront. The event was supported by sponsors such as Coca-Cola, El Corte Inglés, and Bastian Beach Barcelona.
