Cuca Roseta is an Ambassador for BTL 2026.
M.Z.I. Dalton Zahir |From TravellerTimes Desk : Lisbon, February 18 – BTL – Better Tourism Lisbon Travel Market announces Cuca Roseta as Ambassador of BTL 2026 , reinforcing its strategic commitment to Portuguese culture as a differentiating asset for tourism and as a bridge between Portugal and the world. After being the Cultural Ambassador in the previous edition, BTL takes a new step with the presentation of the project “Cuca Roseta in the World and the World of Cuca Roseta” , establishing itself as a clear example of how Portuguese culture contributes to wealth creation and to the projection of Portugal as a global tourist destination.
Based on two complementary pillars — Cuca Roseta’s presence in the world and her personal, artistic, and sensory universe — the space invites visitors, professionals, and international partners on a journey that crosses music, culture, spirituality, and dialogue between cultures. Interactive maps, exhibition galleries, sensory zones, and a stage dedicated to performances and showcases make this one of the key spaces at BTL 2026 .
For Dália Palma, Coordinating Manager of BTL , this investment reflects the event’s strategic vision: “After the very positive impact of BTL Cultural in 2025, in 2026 we clearly reinforced the scope of this project with the presentation of Cuca Roseta as BTL Ambassador. ‘Cuca Roseta in the World and the World of Cuca Roseta’ represents what we want to affirm with BTL: an event that promotes Portugal, values culture as a tourism asset and creates real bridges between countries, markets and people.”
Cuca Roseta states, “It is a great honor to represent BTL 2026 as Ambassador. I always carry with me Portuguese culture, fado, and our identity as a living heritage. This project is an invitation to the world to experience Portugal through music and emotion — and to understand that culture is one of the greatest strengths of our tourism.”
Promoted by the AIP Foundation, BTL 2026 – Better Tourism Lisbon Travel Market will take place from February 25th to March 1st, 2026 , at FIL – Parque das Nações , bringing together industry professionals, destinations, companies and the public in an event that combines business, innovation, culture and experience.
Up-to-date information for exhibitors, professionals and visitors is available on the official website of BTL – Better Tourism Lisbon Travel Market .
M.Z.I. Dalton Zahir |From TravellerTimes Desk :
