A very promising start — and many more conversations ahead in the coming days.
The first day of hashtag#FITUR2026 has been extremely positive, full of energy, inspiring conversations, and a clear sense of momentum across the tourism ecosystem.
This year’s edition stands out with hashtag#Mexico as Partner Country, highlighting not only its leadership but also the growing strength of Latin America as a key hashtag#tourism region. The strong presence and engagement from LATAM confirms how strategic tourism has become for economic growth and international positioning.
We’ve already had excellent meetings with organizations such as EMBRATUR – Brazilian Tourist Board, Incredible Crete/Region of Crete InvestSP, among many others, discussing how the combined expertise of The Data Appeal Company and Mabrian Technologies Official can support hashtag#destinations in their decision-making processes.
What’s especially clear this year is how hashtag#tourism is increasingly recognized as a driver of hashtag#economic development and hashtag#innovation, powered by tools such as hashtag#BigData, hashtag#AI, and advanced hashtag#analytics. The ability to transform data into actionable insights is becoming essential for destinations aiming to be more competitive, sustainable, and resilient.
A very promising start — and many more conversations ahead in the coming days.
Emilio José Inés Villar, MEng, MBA : Head of International Tourism at The Data Appeal Company – Almawave Group,London, England, United Kingdom
hashtag#FITUR2026 hashtag#TourismInnovation hashtag#DataAppeal hashtag#Mabrian hashtag#LATAM hashtag#Mexico hashtag#SmartDestinations hashtag#TourismData hashtag#AI hashtag#BigData hashtag#EconomicDevelopment
