Europe is uniquely positioned to lead in health and wellbeing travel.

 M.Z.I. Dalton Zahir | TravellerTimes Desk : : With centuries of expertise and world-class resources, Europe is uniquely positioned to lead in health and wellbeing travel.

Today’s travellers are increasingly seeking experiences that enhance their quality of life.

At the HTI Conference & Expo at the European Parliament, our CEO Eduardo Santander highlighted this shift in his keynote, noting the growing focus on health, well-being and purpose-driven travel.

📊 Our latest research confirms it:
– 11% of European travellers prioritise wellness and relaxation
– 16% of long-haul visitors plan to spend most on wellness

🤝 As demand grows, collaboration across destinations and sectors is key to strengthening Europe’s global position in health tourism.

Thank you to MEP Nikolina Brnjac for hosting this important discussion, and to Ivana Kolar for the invitation!

European Travel Commission