Recognizing Sustainability in Tourism Video Advertising

The GreenWorking Awards are a pioneering global initiative recognizing excellence in sustainable tourism communication. Presented by CIFFT and Normmal, with the participation of UN Tourism, the awards honor campaigns that drive the UN Sustainable Development Goals through responsible messaging and production. More than an award, it’s a movement to reshape how tourism is communicated through creative, responsible, and sustainable practices. 

Don’t miss out!

Key deadlines

• Submission Deadline: September 21, 2026
• Winners Announced: World Tourism Film Awards, December 2026

Registration for the GreenWorking Awards is completely free of charge.

Entrants may submit multiple entries across one or more categories, as they see fit.

Why SUSTAINABILITY Matters in Tourism Advertising

Tourism has a profound impact on the planet. By embracing sustainable production and promoting responsible tourism, we can inspire travelers and industry leaders to make a positive difference.

Be a part of the change. Create. Inspire. Sustain.

Co-organised by CIFFT and Normmal, with the participation of UN Tourism, the GreenWorking Awards recognise excellence in sustainable tourism communication and celebrate projects that demonstrate how the tourism industry can contribute to a more sustainable future.

There are three award categories:

• Production Award – recognising sustainable production practices, such as the use of renewable energy, eco-friendly logistics, waste reduction and other responsible production measures.

• Message Award – recognising impactful sustainability messaging aligned with the United Nations Sustainable Development Goals (SDGs).

• Global Award – recognising campaigns that combine strong sustainable production practices with impactful sustainability messaging.

A few key points that make the awards particularly easy to introduce to potential participants:

Participation is completely free of charge.

Organisations can submit multiple entries across different categories.

The awards are open to both public and private sector organisations, including tourism boards, DMOs, hotels, tour operators, creative agencies, NGOs and other tourism-related organisations.

Videos published after January 1, 2024 are eligible.

The submission deadline is September 21, 2026.

Winners will be announced at the World Tourism Film Awards.

the official Entry Kit, which includes the full category descriptions, eligibility requirements, evaluation criteria and submission process. Please feel free to share it directly with any contacts who may be interested.

As participation is free, we see the GreenWorking Awards as a great opportunity to engage organisations that may not yet be ready to participate in the full CIFFT Circuit, while introducing them to CIFFT and opening the door to future collaboration.

If you have any questions or would like me to join a call with any of your contacts to present the awards and explain the submission process, I would be very happy to help.

Thank you for your support, and I look forward to seeing the GreenWorking Awards reach organisations in your network.

CIFFT – WORLD-WIDE RECOGNITION FOR YOUR FILMS