Morocco’s tourism sector is booming, driven The bustling Casablanca

January 22, 2026 Traveller Times

Dalton Zahir from TT desk :

Morocco’s tourism sector is booming, driven by enhanced air connectivity, new routes, and strategic promotion under its 2023-2026 tourism plan, aiming for 18-26 million visitors by 2026, with strong growth in international arrivals and revenue.

This growth involves airport upgrades, airline partnerships, and significant investment in hotels, expanding offerings beyond Marrakech and Casablanca to cities like Agadir and Tangier, while Royal Air Maroc (RAM) connects globally and domestically. The strategy focuses on increased flights, diverse experiences (cities, beaches, desert), and cultural immersion, making Morocco a rising global destination despite needing to boost average tourist spend and stay length.

Air Connectivity & Infrastructure

Airport Expansion: Morocco is improving its 25 airports, with Marrakech-Menara noted for its design, to handle increased traffic.
Route Development: New direct flights and expanded routes to Europe, Africa, and the Americas are increasing accessibility.
Aviation Value: Air transport is crucial, with IATA noting decreased flight costs making travel more accessible within Morocco and internationally.

Tourism Growth & Strategy

Record Numbers: Morocco saw significant visitor increases, reaching over 17 million in 2024, with projections for 19.8 million in 2025, nearing 20 million.
Key Markets: France, Spain, UK, Germany, and Italy are major source markets, alongside a large contribution from Moroccans living abroad (MRE).
Investment: Heavy public and private investment fuels growth in infrastructure, hotels, and services.
Marketing: Campaigns like “Land of Flight” aim to attract global tourists through digital media and promotions.

Key Attractions & Experiences

Diverse Destinations: From historic medinas in Fes and Marrakech to beaches in Agadir, desert landscapes (Merzouga), and vibrant cities like Tangier and Rabat.
Cultural Immersion: Focus on authentic experiences in old cities, local communities, and diverse scenery.

Future Outlook & Challenges

2030 Vision: Morocco aims to become a leading global destination, co-hosting the 2030 FIFA World Cup.
Areas for Improvement: While welcoming more tourists, efforts are needed to increase average length of stay and occupancy rates compared to global competitors..

Beautiful palm trees lining its paths, with the Atlantic ocean over the horizon, and large business buildings in every corner : Casablanca is the economic lung of Morocco ; a bustling metropolis.

Modern infrastructures are in the middle of charming districts, between Arab-Muslim heritage and legacies of the colonial period. Discover all the possibilities : take a stroll in the medina, which is one of latest medinas built in Morocco, roam through the centre and its art-deco buildings, and join the Hassan II mosque ; the splendid of architecture built on the water.

Let yourself be tempted by the festive side of the city. Take advantage of the cornice, its clubs and festivals too, such as the Casablanca Festival, Jazzablanca or Tremplin L’Boulevard.

The coastline, bordered by beaches equipped to suit all your comfort, invites you to experience the most fun activities that will make your stay more enjoyable, from diving, to jet-skiing to boating.

The White city, Casablanca, is where culture and serenity activities blend seamlessly.

Explore Beni Mellal and experience more than a hike.

Walk above the valley, slow down, and gain perspective on the landscape and on yourself