Summer is just a feeling. Future-ready tourism is all year long.

European Travel Commission❄️ Summer is just a feeling. Future-ready tourism is all year long.

We’ve just wrapped up ETC’s Annual Meeting #11 in Pärnu after three packed, inspiring days!

Our research, marketing and sustainability communities came together to stress-test destination resilience and exchange best practices we can take back home.

👉 A clear message from the room: NTOs want more cooperation, stronger strategic partnerships and shared, data-driven tools – and ETC is there to deliver.

🫶 Visit Estonia and Pärnu showed us what “love local” and “travel off-season” look like in action. Huge thanks for the warm hospitality and sustainability-first approach, from free public transport to tasting local products and museum access.

And to all our members, associates and partners: thank you for the ideas, honesty and energy that made it happen!