TL Lisbon 2026 (Bolsa de Turismo de Lisboa) officially started today, Wednesday, 25 February 2026.

February 25, 2026 Traveller Times

Mohammad Zahirul Islam ( Dalton Zahir ) From TravellerTimes Desk : BTL Lisbon 2026 (Bolsa de Turismo de Lisboa) officially started today, Wednesday, 25 February 2026.

The 36th edition of Portugal’s largest tourism fair is taking place at the FIL – Parque das Nações and is set to be the biggest edition ever with over 1,700 exhibitors.

Event Schedule & Access

The fair is divided into professional-only days and general public days:

Professional Days: 25 and 26 February (Wednesday & Thursday).
General Public Days: 27 February to 1 March (Friday to Sunday).

Date	Targeted Audience	Opening Hours
25 Feb	Professionals Only	10h00 – 19h00
26 Feb	Professionals Only	10h00 – 19h00
27 Feb	Public & Professionals	10h00 – 23h00
28 Feb	Public & Professionals	12h00 – 23h00
01 Mar	Public & Professionals	12h00 – 20h00

Key Highlights for 2026

Invited Destinations: Algarve is the National Invited Destination, while Brazil is the International Invited Destination.
New Space: The 2026 edition features the debut of Pavilion 5, expanding the event to roughly 60,000 m².
Invited Municipality: Figueira da Foz is the featured municipality for this edition.
Thematic Areas: Dedicated spaces for BTL Cultural, Wellness, Enotourism, and BTL Jobs (recruitment and training).

Visitor Information

Tickets: Can be purchased through the Official FIL Ticket Platform.
Location: FIL – Feira Internacional de Lisboa, Rua do Bojador, Parque das Nações.
Official Website: btl.fil.pt

Tourism of Portugal at BTL 2026

Tourism fairs 23.02.2026

Tourism Portugal is participating in the 36th edition of the Better Tourism Lisbon Travel Market (BTL) 2026 with a program focused on internationalization, sustainability, and innovation , aiming to strengthen the destination’s position in strategic markets. The participation includes its own agenda of initiatives, as well as opportunities to participate in sessions promoted by industry partners.

Exhibition space affirms Portugal as the “Stage of the World”

In Pavilion 1, Turismo de Portugal occupies an area of 216 m² dedicated to promoting major events planned for the different regions between 2026 and 2028. The space highlights the country’s capacity to host international events and includes gastronomic offerings provided by three Turismo de Portugal schools: Estoril, Lisbon, and Setúbal . The atmosphere will be enlivened by a DJ who will unveil the lineups for the main summer festivals.

Hosted Buyers program consolidates B2B dimension.

Between February 25th and March 1st, the Hosted Buyers program will take place, organized in partnership with BTL and TAP , with the aim of strengthening the fair as a global marketplace in the B2B segment. On February 25th and 26th, pre-scheduled meetings will be held between national companies and approximately 200 buyers from 42 source markets, of which 114 are part of the contingent of hosted buyers invited by Turismo de Portugal and TAP.

Our own agenda highlights climate action and the Tourism Companies 360º Program.

On February 26th, at 11:00 AM, in the AVK Auditorium (Pavilion 5), Turismo de Portugal will present the main lines of action, strategic objectives, and methodological approach within the framework of the process of building the Agenda for Climate Action in Tourism 2030 , in alignment with the guiding principles of the future Tourism Strategy 2035. In the same space, at 4:30 PM, the PET 360º | ESG Engaged Experience session will take place – Companies that transform. People that inspire . This is an exclusive networking opportunity for members and partners of the Tourism Companies 360º Program, which includes the presentation of the program’s new Ambassadors.

Also on the morning of the 26th, between 10:30 am and 11:00 am, at the Better by AVK Stage (Pavilion 3), there will be a joint presentation of the FAROL and FOREST digital platforms , dedicated, respectively, to intelligent territory monitoring and corporate ESG reporting.

Broad participation in sector initiatives

The institutional presence extends to other moments in the BTL program. On the 26th, Turismo de Portugal will participate in the presentation of the CPLP Geoparks Network Forum (Geoparks stand), at 3:30 pm, and in the ceremonies for the Festival + Accessible and Beach + Accessible Awards , starting at 4:00 pm at the ERT Lisboa stand.

On February 27th, the agenda includes the presentation of FOREST at the ERT Algarve stand at 11:00 AM, participation in the 1st Meeting of the Ways of St. James in Portugal at 10:30 AM, and the presentation of the National Agenda “Discovering Industrial Tourism 2026” at 11:30 AM at the ERT Porto and North stand, as well as the presentation of the Tourism Companies 360º Program and FOREST at the BPI stand at 12:00 PM.

Through this coordinated participation between international promotion, climate action, technological innovation and the mobilization of companies and partners, Turismo de Portugal reinforces its commitment to a more competitive, sustainable and future-oriented tourism sector .