Tourism in Europe is entering a new chapter.

Tourism in Europe is entering a new chapter.

European Tourism Day marked a decisive step forward.

UN Tourism thanks European Commissioner for Sustainable Transport & Tourism Apostolos Tzitzikostas for convening the exchange with UN Tourism Secretary-General Shaikha Al Nowais at hashtag#EuropeanTourismDay, bringing together private sector leaders and partners across Europe’s tourism ecosystem. The exchange advanced a renewed, action-focused EU–UN Tourism partnership..

What does this cooperation mean in practice?

Developing skills for the tourism workforce of tomorrow

Empowering SMEs as engines of local growth

Supporting rural communities

Strengthening destination resilience

As stated by UN Tourism Secretary-General Shaikha Al Nowais “Tourism must work for people, places and the planet. Together, Europe and UN Tourism can turn policy ambition into real impact on the ground.”

Which of these priorities matters most for your destination or organisation?