Seville’s MICE industry comes together to handle real, accurate and predictive data.

June 16, 2026 Traveller Times

Seville’s MICE industry comes together to handle real, accurate and predictive data.

This is what we have been able to see this morning in this commitment to big data applied to our sector and within the framework of our city.

A joint commitment of Ayuntamiento de Sevilla. (Turismo de Sevilla ), Sevilla Congress & Convention Bureau and the conglomerate of which we make up the industry.

I loved that it is a platform that, with the existing data, can show us real data on seasons, occupancy, sectors and many others that also allow us to predict attendee behaviors, trends by sectors or what is better: where the tourist campaigns of our city should be directed.

I see the city as a big game board where hotels, venues, suppliers and agencies face many different players. Much of the game many will say that it is luck but… nothing about that! If we read the instructions of the game well, know how the other players behave and are able to draw up powerful strategies, we will end up in a very good position.

Thanks to Angie Moreno Ramón, Antonio Castaño Juncá and the entire smart office team for this commitment to “data” that will undoubtedly serve us all.

And as always a joy to meet so many good friends 🙌 (I take advantage and tag Alfonso Caballero Bevia, Laura Rubiales Solís and Paula Magarzo 😘).

Enrique Fernández : CEO en Eferson | Empresa global de eventos corporativos, congresos, stands y producción técnica | Convertimos eventos en acontecimientos | 🏆 Top 100 Most Influential People in the Event Industry | Especialista MICE, Spain