FITUR 2026: Madrid to Host the World’s Leading Tourism Fair
Madrid will once again become the global capital of tourism as the 46th edition of FITUR (Feria Internacional de Turismo) returns from January 21 to January 25, 2026, at the renowned IFEMA MADRID exhibition center.
Recognized as one of the most influential tourism events worldwide, FITUR 2026 is expected to bring together over 10,000 companies from 161 countries and attract more than 250,000 visitors, including industry professionals, government representatives, destination authorities, investors, and travel enthusiasts.
Essential Event Details
- Dates: January 21–25, 2026
- Professional (B2B) Days:
- Wednesday, January 21 – Friday, January 23
- 10:00 AM – 7:00 PM
- General Public Days:
- Saturday, January 24 – 10:00 AM – 8:00 PM
- Sunday, January 25 – 10:00 AM – 6:00 PM
- Venue: IFEMA MADRID, Av. del Partenón, 5, 28042 Madrid
- Partner Country 2026: Mexico, which will showcase its culture, destinations, and tourism innovations through a high-profile pavilion and dedicated programming.
Up-to-date information, exhibitor lists, and registration are available via the Official FITUR Website.
What’s New at FITUR 2026
The Knowledge Hub (Hall 12)
One of the most significant additions this year is the Knowledge Hub, positioned as the central stage for conversations around digital transformation, innovation, and the future of tourism.
This space will host debates, keynote presentations, and industry workshops led by global experts in technology, sustainability, and destination management.
FITUR Experience
Located within the Knowledge Hub, FITUR Experience is a brand-new section dedicated to analyzing experiential tourism trends — from immersive travel and cultural engagement to technology-driven visitor experiences such as virtual reality and AI-enhanced trip planning.
Specialized Sections
FITUR 2026 will continue to feature its highly regarded thematic areas, including:
- FITUR TechY – innovation and digital solutions in tourism
- FITUR Cruises – the future of cruise travel and maritime tourism
- FITUR LGBT+ – inclusive tourism and diversity in travel
- FITUR Sports – adventure, outdoor, and event tourism
- FITUR Screen – film tourism and destination promotion through cinema
Sustainability at the Core
Through FITURNext 2026, the fair will place strong emphasis on sustainable tourism practices, particularly efficient water management — a critical issue for destinations facing climate challenges and resource scarcity.
This initiative aligns FITUR with global sustainability goals and responsible tourism development.
Practical Information for Visitors
Registration
- Industry professionals must register in advance to access B2B sessions.
- General public tickets are available through the IFEMA Tickets Portal, often at discounted rates if purchased before the event.
Estimated Pricing
- Professional passes: €14–€27 (online)
- Public weekend tickets: approximately €14
Getting There
IFEMA MADRID is easily accessible via Metro Line 8 (Feria de Madrid station). Additional metro services are expected during the event to accommodate high visitor demand.
Why FITUR 2026 Matters
FITUR remains a crucial platform for shaping the future of global tourism. It brings together innovation, investment, sustainability, and collaboration — making it a must-attend event for destinations, travel brands, startups, and tourism policymakers worldwide.
As travel continues to evolve, FITUR 2026 will serve as a key barometer of industry trends, challenges, and opportunities in the years ahead.
