The 4th World Sports Tourism Congress is coming — and the timing couldn’t be bigger. As the FIFA World Cup 2026 unites the world through sport, we’re gathering in Mexico City to shape what comes next.
On the agenda 🏟️ Mega-events, impact and legacy 💡 Innovation, technology and visitor experience 🥾 Active tourism and destination development 🤝 Commercialization, sponsorship and business models 🏛️ Governance, investment and public-private collaboration ♻️ Sustainability, inclusion and accessibility 🎯 Branding of sports tourism destinations 🔮 Trends, challenges and future opportunities
