What are overseas markets looking for when visiting Europe?

 What are overseas markets looking for when visiting Europe?
📍 Which destinations are emerging in their preferences?

These were the key questions addressed by Emilio José Inés Villar, MEng, MBA, Head of International Travel at The Data Appeal Company, during a panel discussion at the European Travel Commission Annual Meeting in Pärnu, Estonia, based on an in-depth analysis of intercontinental travel demand to Europe.

✨ Reflecting the global shift toward off-the-beaten-path travel, overseas markets are increasingly seeking new experiences in Europe—venturing beyond traditional hotspots to discover lesser-known regions and attractions within an already iconic destination.

🙌 Thanks to European Travel Commission for inviting us to share our insight on European travel & Tourism
🔎 Dive deeper into the insights in our blog (link in coments 👇)

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