Strengthening Tunisia’s Position in the World’s Largest Outbound Tourism Market
During the ITB China 2026 in Shanghai, the Tunisian National Tourist Office, led by its Director General, carried out an intensive program of strategic meetings with some of China’s leading tourism and digital travel players.
Beyond the exhibition itself, discussions were held with major tourism stakeholders, including Trip.com Group, Fliggy, Tongcheng Travel, Xiaohongshu, Shanghai Spring Tour, Shanghai Phenix International Travel Service, and Shanghai Tourism Institute.
These exchanges focused on strengthening Tunisia’s visibility across China’s digital ecosystem, developing innovative marketing partnerships, expanding tourism distribution channels, enhancing tourism training, and better aligning Tunisia’s tourism offer with the evolving expectations of Chinese travelers.
A highlight of the mission was Tunisia’s recognition as a Strategic Partner during the 15th anniversary celebration of One Tour, a longstanding partner that has contributed significantly to promoting Tunisia in China. As Chinese outbound tourism continues to recover and evolve, Tunisia remains committed to building strong partnerships, embracing digital innovation, and positioning itself as an authentic, cultural, and experience-rich destination for Chinese travelers.
We would like to express our sincere gratitude to all our partners in both Tunisia and China, whose trust, collaboration, and commitment continue to strengthen tourism exchanges between our two countries. Special thanks also to the organizers of ITB China for providing an outstanding platform that facilitates dialogue, innovation, and international cooperation across the global tourism industry.
The future of tourism belongs to destinations that understand their markets, invest in partnerships, and adapt to changing traveler expectations.
